Direct Ascent

Platform Overview

Know which customers generate the most revenue relative to the cost to acquire, serve, and retain them.

Provide AI-generated insights and recommendations for hiring, spending, and business reviews.

Generate a full-funnel GTM model that covers leads through closed deals.

Consider sales rep attainment, hiring, ramp, and attrition to achieve desired targets.

Align operational activities to your ICP, shorter payback periods, higher CLTV/CAC, etc.

Reduce spending where monetization is low and direct $’s where growth can accelerate.

Integrate upstream and downstream dependencies to foster shared accountability for the customer journey.

Add resources where attainment is exceeding expectations.

Provide cohort and customer economic analysis.
Validate Go To Market models with real-time data from the field and operations.
Enable dynamic planning to support more agile decision-making on headcount and expenses.
Direct incremental investment to scalable growth endeavors.
Establish guardrails for the customer engagement model.

Get a full funnel, cross departmental operating model developed in <30 min with the DA platform.
Utilize an operating plan that can achieve CFO sign-off and pass BoD scrutiny.
Conduct scenario analysis of sales roles, productivity, and funnel metrics.
Highlight the most profitable territories, regions, and sales playbooks.
Optimize GTM motions by use case, product/service, customer vertical, and region.

Get BoD sign off on your operating plan for the new fiscal year.
Support new investor financial and operational diligence to secure future financing.
Prove that your GTM motions are scalable.
Highlight the attractiveness of your business model to support a higher valuation.

We have led companies ranging from $0M to multiple $B’s of revenue.

Our team has found that the challenges of scaling a business are similar, no matter the size or maturation of a company.

We are a venture capital-backed company headquartered in the SF Bay Area.